03 · GI & Quality

Trademark, Standard,Traceability

Registered as a national GI certification trademark in 2008 — standards, audits and traceability hold quality at every step.

Official Geographical Indication mark of the People's Republic of China

Geographical Indication of P.R. China · Official mark

  • Certification trademark since 2008
  • Local and group standards in force
  • Licensed use with tracked printing

Registration

A protected name, not a marketing claim

Source: Shimen County Citrus Association.

Registered
September 2008, State Administration for Industry and Commerce
Rights holder
Shimen County Citrus Association
Registration no.
5038954
Honour
“Renowned Fruit of China”, same year
Standards
Local and group standards issued alongside
Administration
Licensed use, tracked printing, anti-counterfeit codes

Growing coordinates

Why this latitude

Shimen sits on the 30th parallel in Changde, Hunan — a belt where citrus ripens with high sugar and thin peel.

  • 01 · 30°N

    On the 30th parallel

    Shimen County lies at 30°N, a latitude belt suited to citrus with high brix and thin peel.

  • 02 · Title

    Hometown of Chinese Citrus

    Awarded by the State Forestry Administration in August 2001; the county is also the registered home of the national GI trademark.

  • 03 · Early

    China's First County for Early Mandarins

    Recognised by the China Citrus Society in October 2000; groves ripen earlier than most areas on the same parallel.

Licensed scale · Feb 2023

What actually carries the label

Licensees must grow, buy and sell to local standards.

400Kt/yr
sales volume countywide

Licensed trade

83Kt/yr
fruit carrying the GI label

83,168 t labelled

18 / 57
marketing firms / large traders

Countywide

17 / 35
licensed firms / traders

Use the mark under licence

Certifications

A standards stack built for export

Six layers of assurance that map onto what overseas buyers and their auditors ask for.

120,000 mu

Green food base

8 firms with 13 certified products

2 products

Organic certification

Certified organic citrus products

100,500 mu

Export registration

Customs-registered orchards

2 certificates

GLOBALG.A.P.

Aligned with global buyer audits

DB430726/001-2005

Local standards

Safe-quality specification for Shimen citrus

DB430726/T002-2005

Cultivation code

Code of practice for cultivation

GI-labelled fruit accounts for more than 30% of annual output. Source: association profile, 2026.

Control chain

From mark use to market entry

  1. 01

    Source audit

    Mark use policed at the source, against licensed volumes.

  2. 02

    Print & sampling

    Designated printers are sampled and spot-checked.

  3. 03

    Licence enforcement

    Violators lose the licence immediately.

  4. 04

    Flow patrols

    Patrols target distributors and large traders.

  5. 05

    Batch testing

    Fresh fruit is tested batch by batch before market entry.

Support

Strict controls, sustained investment

Source: Shimen County Citrus Association and county government.

Brand protection

  • Mark use regulated from the source
  • Sampling and unannounced inspections of authorised packers
  • Immediate withdrawal of use and printing rights on violation
  • Anti-counterfeit patrols focused on distributors

Policy support

  • RMB 0.3M per year for brand management
  • RMB 1.8M+ per year in promotion investment
  • “One county, one specialty” support at provincial and county level
  • Demonstration parks, village-enterprise links and year-round grower training

Need the compliance file?

Certificates, standards and inspection records can be shared for your buyer audit.

Data source: The People's Government of Changde City (Portal); Shimen County Citrus Association. 1 mu ≈ 667 m². Specifications are for reference only and subject to pre-shipment samples.